Dishwasher is an emerging category of kitchen appliances, and its popularity in China is not high. Many people complain about it. In fact, after the home appliance industry entered the stock market, the value of dishwashers became more prominent!

The last thing people want to do at home is uncreative, simple and repetitive housework, like sweeping the floor, washing clothes, and washing dishes. Especially washing dishes, that greasy feeling is very uncomfortable. You are not unfamiliar with this phenomenon, that is, in many young families, couples roll dice to decide who will wash the dishes. Clearly, washing dishes is not popular.

So, isn't there a dishwasher now? Why do young people in China still have to struggle with washing dishes? Indeed, in some European and American countries, the penetration rate of dishwashers has reached 70%, while in China, the penetration rate of dishwashers is only 3%. The popularity of dishwashers in China is not high, why?

Is it because the dishwasher is not clean? Obviously not! Domestic residents, the cognition of dishwashers is still at a very superficial stage. But in fact, the cleanliness of the dishwasher is the last question to be questioned. It turns out that the dishwasher is usually cleaner than the human, and it can even wash off the printing printed on some glasses.

Popularization in Europe and the United States is not achieved overnight

So what is the reason? We must start with the development history of dishwashers: in fact, even in European and American countries, people's early acceptance of dishwashers was not high. The origin of the dishwasher can be traced back to the 1920s, when the German Miller company manufactured the first electric dishwasher in 1929. It's a pity, because the appearance is too big to adapt to the family environment, and the economy was in the Great Depression at that time, and the people had no time to buy new home appliances. Obviously, there were no conditions for the popularization of dishwashers at that time.

In 1954, GE produced the first table-top dishwasher. Thus, the first round of popularization of dishwashers began. However, the dishwasher at this time is still not mature and convenient, and some redundant manual operations are required. As a result, in 1978, German Miller innovated again, incorporating microcomputer control technology, making the dishwasher truly fully automated.

Around 2000, fully automatic built-in dishwashers began to be sold, and the popularity of dishwashers continued to increase. Improve the quality of life.

If it is the difference in living habits between Chinese and Europeans and Americans, then Japan, which is part of the Greater Chinese cultural circle with China, has also undergone repeated popularization. Japan first introduced European-style dishwashers in the 1960s, but it has been difficult to popularize. It wasn't until 1986 that Panasonic launched a tabletop dishwasher that was smaller and better suited to Japan's smaller kitchen spaces, and it didn't really become popular.

Why is the popularity slow in the country?

It is undeniable that the dishwasher is the liberation of people's hands in home life. On the one hand, it saves people from doing those unskilled housework, and on the other hand, it is a good helper to relieve daily repetitive labor. Undoubtedly, the dishwasher is a manifestation and symbol of quality life. But what are the factors that are restricted by the still low penetration rate of dishwashers in China?

The main thing is the idea. Concepts determine people's way of thinking and are the fundamental driving force governing people's actions. There is a case that I have seen with my own eyes. The neighbor Lao Zeng and his wife retired at home. Their daughter was very filial. She felt guilty for not being able to help her parents take care of their lives. But the old couple did not agree. There was no other way, so my daughter ordered the sink and dishwasher online, and told her parents to notify the sale and install it when the delivery arrived. But when the daughter returned to her parents' house a few days later, the dishwasher was delivered, but it was put in the storage room. When I asked my parents what was going on, my mother replied: We have nothing to do when we retire, and we finally got a little bit of work to do, just treat it as physical exercise. If we really want to install the dishwasher, wouldn’t the old couple have nothing to do? Although this situation occurs in the elderly, but this is a large user group.

More people don't know enough about dishwashers, they always think that dishwashers can't clean the pots and pans, and they cost more water than hand washing. There are not a few people who hold this view! With such an idea, how is it possible to buy a dishwasher? In fact, according to the evaluation results, the dishwasher can wash pots and dishes to a level of cleanliness that cannot be achieved by hand washing by creating design and using high-pressure water spray and other mechanical forces. More importantly, it can save about 3/4 compared to hand washing. of water. The existence of this problem is a matter of publicity and education, which requires manufacturers to popularize relevant knowledge for a long time and cultivate the market and consumption base.

Another problem is that in the past, the domestic housing space was limited, and the kitchen area was relatively small. Similar to the larger dishwashers in Europe and the United States, it is more difficult to install in the kitchen, which restricts the European-style dishwashers from being able to spread as quickly as other home appliances. Although there is a table-top dishwasher similar to Panasonic, but the room pattern has not changed, there are more kitchen appliances now, and it is necessary to place microwave ovens, steam ovens, soymilk machines, electric baking pans, and rice cookers. Many people just want to buy them. Subject to being unable to place. This problem should not be a big problem with the acceleration of improved housing.

Another point is the question of purchasing power. Dishwashers are relatively expensive and many people would find it unworthy. The online average price of dishwashers is nearly 4,000 yuan lower, and the offline average price exceeds 7,272 yuan. For home appliances, this is a relatively high consumption. From a global perspective, the disposable income of residents is closely related to the dishwasher market.